THE IRON UNION

Branding - Apparel Design - product design - Photography - Web Design - Marketing

The Iron Union is a weightlifting lifestyle apparel brand focused on motivating and uniting people around the world.

 

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Identity Design

 

Lifestyle & Product Photography

Completion of a wide range of product and on-location model photography for the website, social media and marketing materials.

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Apparel & Product Design

Creation of all apparel and product designs, including: T-Shirts, Hoodies, Sweatshirts, Hats, Keychains, Lifting Straps and more.

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Website

We have created a fully-responsive website design featuring custom product and lifestyle photography, built within the Shopify platform.

 

Marketing

We have used The Iron Union social media to capture individuals who were interested in contributing content to the website "Articles" section. The article range from member interviews to healthy cooking tips and life advice.

In addition, we have also created and curated 5-branded Spotify playlists, with custom artwork, for users to listen to while training at the gym.

 

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SOCIAL MEDIA

We have constructed a complete and unified brand presence and messaging for all social media accounts, with primary focus on Instagram. The goal was to create a powerful, but relatable brand in order to engage users, and to keep them heavily involved within the brand.

The main focus of The Iron Union out of the gate was not to strictly create a customer base, but to capture and unite the individuals who believe in the brand messaging, and transform them into repeat customers that ultimately define and promote the brand.

Advertising

In addition to Facebook and Instagram advertising, we have designed and placed several print ads in various fitness and bodybuilding publications for the "We Cannot Be Stopped" campaign.

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